Impacto LAB
If the project doesn't exist yet, we design it together.
Impacto LAB is Impacto TIC's innovation and co-creation lab: a space to create special projects from a challenge, combining strategy, content, training, and community capabilities.
A space to create special projects
Impacto LAB appears when buying a single piece is not enough: when the need doesn't fit a known format and requires joint design.
Impacto LAB is
- Co-creation with organizations
- Design from a challenge
- Combination of capabilities
- Strategy + execution
- Purposeful experimentation
Impacto LAB is not
- A generalist agency
- A catalog of formats
- A 360° package with another name
- An isolated Design Thinking workshop
- Just consulting
Impacto LAB appears when buying a piece is not enough
Six situations where joint design adds more value than a closed format.
Position a conversation
An organization wants to be a benchmark on a topic, not just publish content.
Reach key actors
It needs relationships with leaders, sectors, territories, or communities.
Turn knowledge into an asset
It has experience or data, but not yet a useful asset for its audience.
Train at scale
It wants to develop capabilities in clients, employees, allies, or citizens.
Provide continuity
An event or campaign needs to live for months and build community.
Create something new
The need doesn't fit a known format and requires joint design.
Understand, design, activate, and learn
A four-phase methodology so each project is born with purpose and evolves with evidence.
Understand
Challenge, context, people, and desired outcome.
Design
Concept, audiences, components, method, and metrics.
Activate
Execution with in-house capabilities, allies, and specialists.
Learn
Results, findings, and the decision to scale or evolve.
Impacto LAB is born from four different experiences
None resembles the other. That's the idea.
I am Digital
Massive training: methodology, content, operations, and reach.
Impacto LINK + Escala 24x7
Forum tour: relationships, convening, content, and experience.
ChipSet + MediaTek
Journalistic microsite: positioning and connection with allied brands.
Voces TIC
Book, web, forum, and proposal agenda: content, convening, and influence.
Starting points, not closed formats
Prototypes that extrapolate capabilities Impacto TIC has already tested in other contexts. The final design depends on the challenge, the audience, and the desired outcome.
Sector radar
Observatory with data, expert voices, content, gatherings, and periodic reports.
Academy for an ecosystem
Learning path, experts, sessions, content, platform, and convening.
Leaders' council
Closed community to listen to CIOs, companies, government, or specialists.
Territorial lab
Diagnosis, local actors, training, gatherings, content, and visibility of results.
Country agenda
Research, independent voices, content, gatherings, and a proposals document.
From event to platform
Community, content, newsletter, training, and conversations year-round.
Each project brings together the talent it needs
Impacto TIC's core is complemented by specialists depending on the challenge: journalists, strategists, researchers, creatives, producers, trainers, developers, subject-matter experts, and allies.
The client also takes part in co-creation. They don't arrive to buy a finished solution: they help build one that makes sense for their organization and audience.
Tell us the challenge
You don't need to arrive with the solution. If the project doesn't exist yet, we design it together.